Brand Choice: Revealing Customers' Unconscious-Automatic...

Main
Business & Economics - Sales & Marketing
Brand Choice: Revealing Customers'...

Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Process

Name: Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Process
ISBN: 9781403946416

Randolph J. Trappey, Arch Woodside

0 / 0

0 comments

你有多喜欢这本书？

下载文件的质量如何？

下载该书，以评价其质量

下载文件的质量如何？

Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.

种类:

Business & Economics - Sales & Marketing

年:

2005

出版社:

Palgrave Macmillan

语言:

english

页:

336

ISBN 10:

0230514200