Winning the Professional Services Sale: Unconventional...

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Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity

Name: Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
ISBN: 9780470455852

Michael W. McLaughlin

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My expectations were low when I purchased the book, but I was pleasantly surprised and used my highlighter far more than expected. I've spent the last 15 years in professional services sales, and this book crystalized the PS sales process. Every professional services person--from sales to associate--should read this book. Now so you'll know this isn't a totally puff review, my only criticism is that some topics were discussed rather lightly. After reading this book, you won't suddenly become a professional services sales guru, but you will be better than most. Consider this book not a 50,000-ft look at professional services sales, but more like a 20,000-ft look.

种类:

Business & Economics - Sales & Marketing

年:

2009

出版社:

Wiley

语言:

english

页:

224

ISBN 10:

0470455853